SHARING IDEAS AND EXPERIENCES

There have been smiles all round at Hotcow HQ ever since we found out our 2009 Honey Waffles Campaign scooped another honour - this time from the IMC European awards 2010! The silver award in the ‘Event Marketing’ category is now sitting pretty alongside our ISP Gold for the

Car manufacturer Seat has launched a branded reality TV series called “Seat Sex Drive” in an attempt to decide once and for all whether men or women make better drivers.

With the cold weather closing in there is nothing us Brits love to do more than moan about the weather. While the big freeze causes havoc across the country, a team from Nokia in Finland have created the world’s first “Ice Touchscreen”.

We had a nice sit down with Simon from SlingShot yesterday to talk all things engagement. Based in Bristol, they design and create pervasive/street games and have had “significant experience” in the US.

This video by Alexander Commercials won Youtube Ad of the Year last night. Part of a campaign for Sussex Safer Roads called “Embrace Life - always wear your seat belt” fended off fierce competition from some of the world’s biggest brands to take title.

In the marketing world mascots are often used as spokespeople for consumer products, to represent the brand and its public identity. Thought to bring good luck, a mascot can be 2D or 3D, live or inanimate and are always eye catching to attract publicity subsequently reaping the goodwill generated

To mark the arrival of the new google android operating system, “Ginger Bread”, Google have released this video called “We’ve Been Baking Something” showing the arrival of a Gingerbread Man statue at the Google campus office.

The great British public have spoken again! This time about their favourite mobile provider.

An age old problem but how does the ‘Cow see it?

After months of searching, Carr’s Crackers has finally found Australia’s best cracker of a joke. Budding comedians from all over Australia flooded the competition’s website, submitting their funniest jokes in an effort to win the coveted $5000 cash prize.

This has been doing the rounds online for a few days now. There is some question about whether it is real or not but it certainly got the Hotcow office going yesterday morning! Real or fake it is certainly a great idea and would be a great addition to,

We braved the cold weather in Hoxton Square on Monday night to help launch revolutionary new music website Bobcom. To help Bobcom “declare their independence” we sent down 6 daring models to form a naked string quintet complete with conductor!

In the same way that we emotionally engage consumers, we like to ensure that we are emotionally engaging our promotional staff with your brand - they need to be enthusiastic and excited about being a brand ambassador!

This first came to our attention last year when Indian telecoms company Aircel saw a pretty safe bet pay off in spectacular fashion.

Sally Durcan’s take on Mo Saha from PD3’s essay “Experiential is dead...” published in Marketing Magazine on 20.10.10

We have won an IMCC award for our Honey Monster campaign!