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This morning Marketing Magazine revealed that Entertainment TV channel Dave is launching its first brand extension activity in the form of “Dave’s Comedy Society: Live”.
This one is not for the squeamish! US pest-control company Terminix created this creep-crawly ambient installation to inform people about the dangers cockroaches can bring to your home.
Hotcow has had great success in developing and implementing the right sampling strategies to the right brands. A while ago we started a discussion in FMCG Professional (World Wide) on LinkedIn based on our January article “Can sampling help you gain new customers?”. We got a great response from the FMCG
Experiential marketing and its relationship with social media has been a hot topic of conversation recently and the latest development from the biggest social network of them all looks like it will only strengthen this relationship.
Sports drink brand Gatorade carried out this great campaign last year that tapped in to the psyche of many middle-aged men by giving a small group the chance to turn the clock back and relive a key sporting moment from their younger years.
Experiential marketing can take many forms and these human billboards by ING Direct in Italy are a great example of thinking outside the box to broadcast a message.
People react to experiential marketing activity in different ways. Some are participants, some are spectators. Brands often measure ROI on participants and rightly so, but what about the people that pass by without interacting? Research suggests that these people make up to 70% of the potential audience that are
Last week Starbucks revealed they would be increasing their ad-spend with a new ‘emotional’ campaign, to become “more proactive in telling our story”.
Coca-cola have been at it again. Their latest “Where will happiness strike next?” experiential campaigns have been shared all over the internet and have cause quite a stir!
This street installation by Chevrolet certainly brought a smile to our faces today.
Europe has been throwing up some great examples of experiential marketing and this is no exception. Last year fashion brand Diesel ran a campaign in Germany called “Be stupid”. Part of this campaign was the creation of “Facepark”, a real-life version of Facebook that brought the clichés of social media
More and more brands are realising the importance of consumer engagement and are taking positive steps to address it. Both experiential marketing techniques and the boom in social media provide valuable mechanisms for brands to exploit in engaging their consumers making them akin to a married couple where the
A fascinating quote appeared in Marketing Magazine this morning from Alain Visser, VP sale, marketing and aftersales for Europe at Opel, as he described how the car industry had got in to bad “habits” with its use of media channels.
Another example of great experiential marketing! This little beauty comes from the Netherlands where Grolsch set up their “Cool Hotline”. Championing the cause of the cold beer, they created this unique service to ensure that people could enjoy their beers cold whenever they wanted.
Hotcow are on the search for interns!
Hotcow are on the search for interns!
We love celebrating great experiential marketing campaigns and one of our ‘tweeps’, Phuong Nguyen, let us know about this great outdoor installation created by BDDP & Fils for Solidarités International.
A bit more of a poignant celebration of creativity today from Serbia where 40 people a year attempt suicide by jumping from Belgrade’s bridges.
Heineken have extended the trend of the 'million fan thank you' with this little video. On the day they reached one million fans, they sent a hug team of branded lovelies in to Amsterdam to say thank you by giving people, err, hugs.
This new advert for Supernoodles has been getting a bit of a mixed response. Whatever your opinion on it, we couldn’t help but have an evil laugh at the possibility of experiential activity underpinning this TV spot!
We stumbled across this great talk by Mike Monello of New York marketing agency, Campfire.
Some exciting news today for all experiential marketers. The Experiential Marketing Forum (EMF), run by Erik Hauser, teamed up with the International Experiential Marketing Association at the end of last year to carry out “the first inaugural, global study” on Experiential Marketing and it has been released today.
A bit of Friday relief! We have been creasing with laughter watching this really simple campaign from Australia where an agency wanted to create an experience to promote the new SAW film.
Giving people great experiences is all about adding value to their lives. Tropicana’s ‘Brighter Mornings’ campaign in Canada is a truly brilliant example of this.
