An article written by Alan Mitchell featured on Marketing Magazine last week made us think and re-think about the definition of consumer engagement. In his article, entitled ‘The great brand engagement myth’, Mitchell highlights that “every brand wants to engage better with its customers, so why should the ‘e’ word put marketers’ backs up?” An article written by Alan Mitchell featured on Marketing Magazine last week made us think and re-think about the definition of consumer engagement. In his article, entitled ‘The great brand engagement myth’, Mitchell highlights that “every brand wants to engage better with its customers, so why should the ‘e’ word put marketers’ backs up?” 
If you are still thinking About your marketing activities during London 2012 Olympic, LOCOG has announced that although they are closing in on their sponsorship target, there are still ways that you can associate your brand with the Games. 
This morning 
We were originally going to talk about our 
The front page of last week’s