Hotcow has had great success in developing and implementing the right sampling strategies to the right brands.
We got a great response from the FMCG community, with many people offering comment, opinion and their experiences.
Here are a few of our favourite comments from a range of FMCG professionals.
Though probably more applicable for smaller brands or startups, some people saw opportunity in sampling for their own learning.
It was great to hear that FMCG professionals value sampling as a mechanic, but also agree that getting that all-important emotional engagement can be key to repeat purchase and consumer loyalty.
The aim of the original article was to highlight the overarching strategic considerations when activating a sampling campaign and it was encouraging to see people embracing and employing these ideas in to their marketing communications mix.
Are you applying the right strategy to your sampling activities? Hotcow have delivered targeted sampling campaigns with cost per samples ranging from 5p – 90p. We have used strategic planning and execution to increase bottom line retail uplift by between 300% – 1600% and direct bottom line uplift between 2% – 24%.