SHARING IDEAS AND EXPERIENCES

Much has been discussed about the rise of gamification and branded content. A latest study from KN Dimestore and Social Vibe reveals that offering an incentive for consumers to watch or engage with a brand’s advert, increases their perception of the brand advertised.

When a sampling campaign is not going well, how will you get your product on the hands of consumers? Durex faced a difficult task in trying to promote safe-sex awareness in Taiwan and distribute samples to a nation which does not publicly embrace sex and all that comes with

When it comes to promoting consumer goods for children, advertisers have always been targeting children’s desires of acquiring something that their friends already have, using peer-to-peer techniques to send their message across. However, the use of children as brand ambassadors is a subject that has been discussed at length

This is a brilliant video message for the Global Angels charity made through a competition for this years Cannes Young Lions, where 38 teams were challenged to put together a 60 second video in 48 hours, with the objective of creating awareness for children in need. 

Social Media marketing is changing the way that people like brands. More and more, we are seeing people using Social Media as a key platform for communication and sharing experiences, and brands are starting to understand the value of building an online community and engaging with their consumers through

New emerging technologies have been playing at the forefront in delivering exceptional experiences for consumers to engage with brands. Augmented reality and image recognition are the latest trends that brands have been experimenting with for all manners of new methods of engagement by using the power of digital and

Last week, the online grocer Ocado announced their first pop-up store in London showcasing the “next generation in shopping”, allowing customers to buy from a window display, rather than getting real products from the shelving. This is a similar move to the experiential venture performed by Tesco in

Sometimes a simple idea can generate the most surprising result; and on many occasions, the investment can be minimal and still have a large impact on promotion.

Cocooning was coined in the late 1980's by trendspotter Faith Popcorn. She predicted an en masse retreat from social and public life in favour of "cocooning" in one's home. The cocooning trend was commercially significant fuelling spending in homewares - home coffee machines, huge plasmas screen TV's and anything

We love when integrated experiential activities work well together. Within the tag line “Taste the lighter side of dark”, Newcastle Brown Ale has created three art installations placed in different locations around San Diego.

Is there really such a thing as engagement with TV ads? You can like it, you can laugh at it but isn't real engagement reserved for a personal experience? 

This is one of the coolest promotional items we have seen lately! Mini Cooper has a collection of creative and fun advertising campaigns which are all related to the promotion of the diminutive size of the car, and which can bring little gems like these lovely floating cars.

There is a trend of brands adapting urban treasure hunts to capture the spirit of adventure of consumers, engaging them with a new experience with the brand so they can share their experience with others and be part of a ‘hunters community’.

Experiential marketing is a proven motivator of creating an emotional engagement with the audience and this campaign by Gatorade is a great example of how a brand can utilise experiential marketing to make their sponsorship activity memorable.

If you are still thinking About your marketing activities during London 2012 Olympic, LOCOG has announced that although they are closing in on their sponsorship target, there are still ways that you can associate your brand with the Games.

We have been seeing many good examples of brands using innovative technology within their experiential marketing campaigns to create an emotional connection with the brand or product that will cause the audience to accept the information, take action and pass it on.