Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.
Experiential marketing is all about thinking outside the box. And this campaign from National Foods is no exception.
Advances in technology coupled with tough economic times have changed the way consumers shop, forcing brands to create innovative strategies in both online and retail environments to keep them trading.
Here is a great example of experiential activation, integrating mobile technologies, social media and a fun gaming element.
Here at Hotcow we are always on the look out for innovative ways of using interactive technologies, which blend perfectly with experiential marketing. We love this experiment from GM, integrating smart technologies to create a more interesting road trip experience.
This Valentines Day, the standard commercialism argument yet again rears its party-pooper head; retailers are cashing in on the celebration, taking advantage of love struck consumers, whilst yet again commercialising a traditional festival. The same was said a mere 7 weeks ago during the Christmas period.
This is an excellent example of smart billboard technology put into innovative use in a German GranataPet food awareness campaign, surprising owners and their dogs alike during their daily walkies!
An article written by Alan Mitchell featured on Marketing Magazine last week made us think and re-think about the definition of consumer engagement. In his article, entitled ‘The great brand engagement myth’, Mitchell highlights that “every brand wants to engage better with its customers, so why should the ‘e’
By providing instant access to relevant and supportive services, brands can help add everyday value to the lives of their practical, convenience-loving consumers and, ultimately, offer them a lifestyle they will love and value.
A few months back, we blogged about the implementation of experiential marketing at events and trade shows; a clever promotional technique companies can adopt to stand out from the crowd. Here is yet another brilliant example from Electric Ireland.
Sampling technology keeps getting better and better, and this is the perfect example of a masterful creation, exciting the Hotcow team this week.
Experiential marketing is all about giving people a meaningful brand experience that will trigger positive word-of-mouth around your brand.
With the economic downturn having a dramatic impact on consumer spending, the big challenge for brands in 2012 is balancing value for money offers with a greater emphasis on consumer experience.
Here at Hotcow, we are great advocates of emotional appeals within experiential marketing, and this heart-wrenching campaign from Fundadora Proanimal Chile literally brought tears to the Hotcow office.
In a dynamic and often unpredictable environment your experiential marketing activity will fail if some common best practice standards are not followed. MD Sally Durcan shares some insights into Hotcow’s bespoke planning model.
The world’s greatest Consumer Electronics Show took place this month in Las Vegas where the big names in technology showcased their plans for 2012. Here at Hotcow we are great advocates of clever technologies, especially the ones which brands can take advantage of in order to create some amazing experiences for
We love this partnership between Nokia and the Noisettes! When creating the music video for their latest track 'Saturday Night', over 100 fans were selected to be the both cast and crew and shoot the film themselves on a range of Nokia phones, bringing a touch of experiential into the mix!
We have recently discussed the importance of consumer segmentation and here is a great example of how experiential can be used to integrate both online and offline worlds in order to reach your target consumers and grow a strong and dedicated online fan base.
With so many sources of information available to communicate with consumers, having a good social strategy with compelling content will ensure your brand reaches consumers more effectively and precisely.
Shock appeal can be a fantastic method for drawing the attention of passers by, which was used to great effect in this public awareness experiential campaign.
With so many sources of information available to communicate with consumers, compelling content and a good social strategy will ensure your brand reaches consumers more effectively and precisely.
This is a great example of how experiential campaigns can turn consumers into great brand advocates. The Australian iced coffee brand Ice Break demonstrated the value of being truly social, transparent and responsive in their recent ‘Ice Break: Paul’ campaign.
Hotcow’s Operations Director John Durcan tells us about the importance of in-house logistics when managing successful experiential activities.
Understanding the live environment and what influences your target customers when making purchasing decisions is paramount in order to leverage consumer brand choices and allocate your marketing efforts to best effect.
We love when brands take action against an important cause, and the very clever Corona Save the Beach project takes extreme measures to promote a nasty garbage problem on Europe’s beautiful coastlines.
