Celebrating Creativity #99 – Electric Ireland

Electric Ireland Tweet Cafe A few months back, we blogged about the implementation of experiential marketing at events and trade shows; a clever promotional technique companies can adopt to stand out from the crowd. Here is yet another brilliant example from Electric Ireland.

To engage the tech-orientated audience at last years Dublin Web Summit, the energy company created a free Twitter-powered pop-up cafe, where users simply tweeted #tweetcafe followed by their favourite machine door number to be rewarded with a tasty treat.

Encouraging viral sharing via social media, this non-traditional pop-up cafe left unsuspecting consumers with a lovely surprise at the literal click of a button.

From face recognition technology to social media integration, we are excited to witness the ever evolving vending machine technology that 2012 has in store for us!

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