This Valentines Day, the standard commercialism argument yet again rears its party-pooper head; retailers are cashing in on the celebration, taking advantage of love struck consumers, whilst yet again commercialising a traditional festival. The same was said a mere 7 weeks ago during the Christmas period. This Valentines Day, the standard commercialism argument yet again rears its party-pooper head; retailers are cashing in on the celebration, taking advantage of love struck consumers, whilst yet again commercialising a traditional festival. The same was said a mere 7 weeks ago during the Christmas period.