Celebrating Creativity #97 – Havaianas

Havaianas thong challenge 2012 Experiential marketing is all about giving people a meaningful brand experience that will trigger positive word-of-mouth around your brand.

To celebrate January’s ‘Havaianas Australia Day Thong Challenge’, the Brazilian flip-flop brand distributed thousands of inflatable Havaianas to beach-lovers celebrating the day in Western Australia.

The challenge was a great success, breaking a world record, with 2088 people simultaneously floating in the sea on the giant flip-flops.

The result? A fun and engaging experiential event, which took a total of 5,226 into the water and helped to raise $52,260 for the Surf Life Saving Club’s nippers program.

Have a look at the pictures below. What do you think? Tweet us @Hotcow!


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