We love when brands take action against an important cause, and the very clever Corona Save the Beach project takes extreme measures to promote a nasty garbage problem on Europe’s beautiful coastlines.
In order to get the world to sit up and take notice, Corona commissioned a renowned trash artist to create the world’s first Garbage Hotel in the centre of Rome. Demonstrating the huge impact that dumping waste can have on the quality of people’s vacations, this PR stunt enlisted the help of VIP guests in order to receive worldwide news coverage. The hotel was sold out within hours, and video diaries from guests were posted onto a dedicated Facebook page, helping to spread the word globally- brilliant.
Have a look at the video below and tweet us your thoughts @Hotcow!