Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.
We love it when brands create brilliant PR stunts that turn into great viral ads!
In a bid to create an emotional connection with consumers, the automotive industry is moving away from traditional television, magazines and billboards to get their hands on non-traditional channels such as experiential, digital and social media.
Pinterest is growing at an incredibly rate this year! Here is a great example of an influential way to spread a positive message about a brand using the social networking site.
In the battle for consumers attention, brands should aim for creating marketing messages that are sticky and focus on offering remarkable experiences which will add value to consumers so they can keep coming back.
We love coming across a fun and engaging experiential campaign that demonstrates the feel-good factor through a personal experience, giving consumers a reason to get involved and share their experience with others.
Experiential marketing is a great mechanism to create powerful awareness campaigns and help to address global issues such as deaths resulting from the consumption of contaminated drinking water.
The role of brands in the frontline of consumerism is changing as consumers are looking for ownership and customisation. Understanding how people use your brand is paramount to steer the direction of your brand’s development and the level of engagement with your consumers.
Experiential Marketing is all about creating a memorable experience with your brand that people can’t help but notice and take part in. Anthon Berg, the Danish chocolatier, has definitely provided that warm fuzzy feeling in their latest campaign in Copenhagen.
It is set to be the warmest day of the year today and as the clocks go forward this weekend we are officially saying hello to Spring. Pimm’s have decided to mark this day building a giant deckchair on Bournemouth Beach, which we love!
The pressure for best offers and deals has led to a reduction in the effectiveness of sales promotions, forcing brands to develop clever strategies to win consumer’s attention and encourage brand loyalty.
Brands are always trying to find creative ways to connect with consumers in both online and real world. This is a cool campaign by American Express in the US, which allows card members to turn customised Twitter hashtags into savings.
We love a clever use of ambient advertising and this experiential campaign by Proctor and Gamble in Japan is creative and straight to the point!
The Hotcow Herd were out in force with Veet to launch a competition to find Britain’s Greatest Legs. The winning legs will appear in the next campaign for Veet EasyWax.
The key to a successful experiential activation is ensuring your message reaches the right audience, at the right time and in the right place.
While a ‘pull’ focused multi-channel model is quickly replacing the ‘one size fits all’ approach, the underlying mission for brand managers is changing. The focus is now on creating specialised messages which challenge consumers to think differently about your brand, and ultimately make them feel like you are speaking to
Earlier this month The Guardian launched their new ‘open journalism’ campaign featuring a TV ad that depicts how an unexpected plot unravels, and the reactions of the public through social media platforms.
Experiential marketing is all about creating a memorable experience and Alton Towers have done this just perfectly, in a unforgettably shocking way!
This series of stunts for Intel’s new Ultrabook really does bring the brand and product to life. It is interactive, impressive and merrymaking, a brilliant example of experiential marketing.
We all know what its like to be confronted by a charity fundraiser, as are we aware of tried and tested retorts to escape their annoyingly persistent wrath. Surely there are better methods of fundraising for worthwhile and needy causes that don’t turn consumers away in aggravation?
One of the greatest attributes of experiential marketing is in letting consumers be part of the play. This brilliantly integrated campaign by Ford in Europe demonstrates how a smart idea can create amazing content for brands and engage the audience to share the information.
This latest piece of adorable creativity brought a huge grin to the faces of the Hotcow team, and we’re sure you will love it as much as we do.
With Chinese tourists enjoying 30 million international trips in 2011, leading UK brands are pulling out all the stops in order to anticipate the needs and preferences of this booming market.
The growing popularity of Twitter have now reached a 500 million members milestone. Although the stats on Twitter’s official page account for 100 million + active users, and 250 million tweets sent everyday, the launch of Twitter Stories and the enhanced features, are surely encouraging social networking enthusiasts to
This poignant experiential campaign in New York encompassed community and teamwork in order to solve the worlds longest and largest equation, plastered on a giant chalkboard in the city.
