This series of stunts for Intel’s new Ultrabook really does bring the brand and product to life. It is interactive, impressive and merrymaking, a brilliant example of experiential marketing.
A choreographed team of 60 individuals went around LA creating a Pop Up Theatre flashmob with the Ultrabook laptop. They masterly created a backdrop for tourists posing for photos, acted as an orchestra for a saxophonist busker and helped hail a taxi on the street amongst others. The fabulous reactions from the public combined with up beat and euphoric music really does create an energetic vibe for Intel and the Ultrabook.
This amazing stunt not only creates an unforgettable experience for consumers, but it shows off the unique elements of the Ultrabook, its ultra thin design and responsiveness.