We love coming across a fun and engaging experiential campaign that demonstrates the feel-good factor through a personal experience, giving consumers a reason to get involved and share their experience with others.
Wall’s ice-cream created a 360 degree photo booth to promote their ‘Share Happy’ campaign in Australia. Passers-by could jump in and record their very own 360 photo sequence and then visit the Street’s Share Happy website to find their video and share via social media networks.
This very cool work reminds us of a Christmas campaign by De Beers Jewerly in New York inviting couples to step up onto a stage and have their 360 degree picture taken for the Unbreakable Kiss beneath a mistletoe arrangement.
Looks like the Aussies were having a good fun with the Street’s Ice Cream photo booth. What do you think? Check out the video below for the full 360 photo effect and tweet us your thoughts @Hoctow!