Celebrating Creativity #116 – TNT

TNT PR Stunt in Belgium We love it when brands create brilliant PR stunts that turn into great viral ads!

To launch the TNT channel in Belgium, Turner Broadcasting set up a big red push button in a random Belgian square with a sign: “Push to add drama”. Then waited for somebody to start the action.

When someone finally pushed the button, the chaos ensued. An amazing flashmob activated the drama right in front of the person and passers-by. The result is pretty intense, with a faulty ambulance, street brawling, gun fighting and more. We love people’s reactions!

Have a look at the video below and let us know your thoughts! Tweet us @Hotcow.

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