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Understanding how your brand emotionally resonates with consumers is a powerful tool, which will allow you to position your message most appropriately and personalise your brand story in order to reach the right audience, at the right time.
2011 has thrilled and excited us with some incredible examples of experiential delight. The year has brought new technologies, from 4D projection mapping to QR codes and RDIF technology, and an even higher penetration of social media, coupled with more platforms for communication than ever before. All of these
Mastering the different stages of a decision journey and understanding what works in the live environment can shift your consumers from awareness towards usage and advocacy.
A time for festivities, fun and frolics, the Christmas period provides a perfect opportunity for brands to emotionally engage consumers by adding an extra sparkle of creativity to their promotions.
Great customer service creates the ultimate brand experience. In a dynamic environment, choosing the right staff to represent your brand can make a great difference to your experiential campaign. Brand ambassadors are invaluable to ensuring an effective brand strategy is achieved, as they witness consumers’ reaction to your brand and
Here’s a magical augmented reality experience! In collaboration with Disney Parks, the Disney Store in New York placed a spot in the middle of Times Square and caught up the attention of many passers-by during one weekend in November.
Wow, we love this! This is a fantastic idea which uses the power of tweets with an extremely well done performance that has put a big smile on our faces today!
We were seeing pink this weekend at our gorgeous Veet stand at Westfield London Shopping Centre in Shepherds Bush.
The Hotcow Herd braved the cold and put on their best Santa hats for a one day activity at London’s Victoria Station for the Consumer Products company Haier.
Mobile technologies are changing the way people interact with brands and, therefore, understanding how it can affect consumers and the engagement you can create from such platforms is key for a successful marketing activity.
Everyone loves a good giveaway, which is why Slurpee Australia decided to embrace consumers inner-opportunistic side to promote their frozen drinks range.
This campaign represents a fantastic experiential combination of creativity and artwork, which perfectly represents the Hotcow philosophy “great experiences change emotions, actions and beliefs”.
Live brand experiences require specialist experiential skills, demanding knowledge and understanding of exactly what makes your consumers tick, as well as a large sprinkling of creativity to invite and encourage consumer participation.
We are always talking about thinking outside the box, and the recent collaboration between Reebok and 3D artists Joe and Max is a perfect example of using an experiential, branded campaign to engage consumers in a whole new way!
Guerrilla marketing tactics can be used to great effect within charity marketing. This innovative experiential campaign for the ‘Casa do Zezinho’ charity implements a powerful message that really caught consumers off guard through a sprinkle of creative ingenuity.
In the current marketing environment, the latest developments in technology are becoming more and more recognised, trusted and ultimately implemented into campaigns.
It’s been a while since we saw a great street installation like this one by Mercedes Benz in Canada! This very clever and eye-catching guerrilla marketing campaign demonstrates the diversity of experiential platforms.
People discover new products and services through their social networks and experiences from their friends; this type of communication has a great impact on their consumption decisions!
We love it when we spot an experiential campaign that makes us feel all tingly with excitement, and here is the perfect example! Demonstrating the potential for a heart warming camping to spread exponentially through viral marketing and PR, Spanair certainly struck a chord last Christmas.
How are brands building challenging experiences to embrace consumers' adventurous side?
We love projection mapping events and we have already brought up some great examples of digital creativity. However, Nike has added a new twist to the experiential projection mapping craze that has taken the brand world by storm.
In an extremely exciting, multi-channel campaign for BGH Air Conditioning, experiential marketing was put to innovative effect, helping to lighten the mood amongst Argentinian consumers.
More and more companies are struggling to gain exposure for products and services. With PR agencies looking to craft and communicate your brand’s message effectively, PR stunts are often implemented to attract attention to your brand and gain free media exposure.
Experiential marketing is one of the most effective methods to create awareness and grab people’s attention to your message using creativity and custom innovation.
