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We have been seeing more and more brands extending their advertising campaigns with experiential activities to amplify the message and to give people a chance to interact with the brand at another level.
This week the Hotcow Herd were out on the ground with the first 3D smartphone experience hub as part of the experiential campaign “Playing by Yourself Just Got Better”, launching the new LG Optimus 3D in the UK.
Live brand experiences demonstrate how customer participation and interaction can create demand for your brand and this is a great example of how experiential marketing can be used to drive traffic in-store.
Experiential Marketing aims to spread the word from consumers’ personal experiences and this little gem from Febreze is a great example of proving that real experiences can generate some amazing content for advertising.
We often talk about how experiential marketing can create real-life experiences, engaging the audience to accept the message. We love how interactive adverts at bus shelters can help brands to pass on their message, especially when it is such a useful action like this example from Vitamin Water.
To mark the launch of the new LG Optimus 3D smartphone in the UK, LG Electronics has appointed Hotcow as the lead agency to create a fun and playful experiential campaign to demonstrate the full capabilities of the 3D mobile to the public.
We have been talking a lot about brands using technology to create digital experiences and give people a story to tell. It may sound a bit retro but this game reminded us so much of the Atari ‘Space Invaders’. It was a classic arcade game in the 80’s. But
A while ago we commented on a great initiative of VW to create real-life experiences; this ambient installation is a great example of how experiential marketing can be an influential channel of communication and engage people to change their behaviour.
One of the basics of experiential marketing is about how we choose to distribute the information and how we go about telling that story. We know that ideas that spread are more likely to succeed than those that don’t.
When Facebook launched its “Places” service, it instantly became a big hit. Brands have moved towards utilising the new check-in feature for loyalty or reward-type programmes in order to strengthen their relationship with their consumers.
This little gem from New Zealand is a classic example of how guerrilla marketing can be used to promote your brand without having to put too much effort into the campaign.
The Hotcow team are always on the look out for good examples of brands exploring innovation around the world. We love celebrating creativity in all forms and reviewing some great examples of brands that are seriously looking to stand out in the field. More than that, we love developing
A real skill in experiential marketing is knowing what tactics to use and how to tell the brand story in a way that will engage the audience to pass on the information. With the rise of marketing mediums and brand availability, brands are looking for new ways to break
Experiential marketing has proved an effective way to communicate with masses and raise awareness against social issues. It is all about how we choose to distribute the information and how we approach the audience to accept that information and pass it on or action it.
Remember when Sony unleashed thousands of multi-ccoloured bouncy balls onto the streets of San Francisco? This iconic advert for Sony Bravia had just the right ingredients to captivate the masses. Our question is, can it work a second time around?
There is a big flow of brands incorporating digital elements into their campaigns to create unique experiences and get consumers engaged with the brand or product.
What would it be like if all of a sudden everyone in a public space were "muted”? This is what the New York City based prank collective Improv Everywhere did on their recent mission set in Prospect Park in Brooklyn last month.
A couple of weeks ago we started a conversation in the Experiential Marketing group on LinkedIn about the cost of location fees. We had some interesting responses especially in regards to the impact of different locations and the reasons for sites to be charging the high prices
One of the challenges of experiential marketing campaigns is to come up with creative ways to solve problems and make people take notice on the message. Thinking outside the box, Hard Rock Cafe in India came up with this creative insight to raise awareness against one of the big
Guerrilla marketing can generate good results when using imaginative ideas to connect with consumers. This example of ambush marketing from Dubai certainly brought great impressions to the audience.
We have recently commented on a experiential event promoted by Deutsche Telekom in Barcelona, where they brought Angry Birds game to life
Hotcow was appointed as the lead agency for the launch of the LG Optimus 3D smartphone after a competitive pitch against undisclosed agencies.
People come to the Olympics to be part of the crowd, the experience and the buzz. Creating an experience that will engage people in a unique, memorable and relevant manner will add to their experience and their memory of your brand. Here are 5 top tips when you are
Minivegas Studio created a great digital installation to launch Heineken’s new aluminum STR bottle in Milan. The interactive mirror was part of an experiential campaign ‘Light up the Night’ which allow people to create a light art on site with their bodies.
