Guerrilla marketing can generate good results when using imaginative ideas to connect with consumers. This example of ambush marketing from Dubai certainly brought great impressions to the audience.
The specialized magazine Golf Digest came up with an exceptional guerrilla stunt to promote the publication at the Dubai Desert Classic, one of the biggest Golf event in the Emirates.
To remind golf enthusiasts where they could keep updated with golf news and techniques used by professionals, the magazine designed stickers with half golf balls attached and went around the parking area of the event ambushing car windows. The stickers created an amazing look as if the golf balls had really cracked the windows.
This is a great video of people’s experience with the guerrilla stunt. It was a very clever ambient idea that positively made people to take notice on the message.