We often talk about how experiential marketing can create real-life experiences, engaging the audience to accept the message. We love how interactive adverts at bus shelters can help brands to pass on their message, especially when it is such a useful action like this example from Vitamin Water.
Using the underling message ‘Alternative Energy Source’, Vitamin Water has installed charging stations in different bus shelters in New York, Boston, Chicago and Los Angeles with a battery-powered USB port to allow travelers and commuters to recharge their mobile devices.
It is a creative way to support the brand’s message and to engage users while they wait for their buses. What are your thoughts about this? Let us know – tweet us @Hotcow!