We often talk about how experiential marketing can create real-life experiences, engaging the audience to accept the message. We love how interactive adverts at bus shelters can help brands to pass on their message, especially when it is such a useful action like this example from Vitamin Water. We often talk about how experiential marketing can create real-life experiences, engaging the audience to accept the message. We love how interactive adverts at bus shelters can help brands to pass on their message, especially when it is such a useful action like this example from Vitamin Water.