Experiential marketing has proved an effective way to communicate with masses and raise awareness against social issues. It is all about how we choose to distribute the information and how we approach the audience to accept that information and pass it on or action it. Experiential marketing has proved an effective way to communicate with masses and raise awareness against social issues. It is all about how we choose to distribute the information and how we approach the audience to accept that information and pass it on or action it. 
One of the challenges of experiential marketing campaigns is to come up with creative ways to solve problems and make people take notice on the message. Thinking outside the box, Hard Rock Cafe in India came up with this creative insight to raise awareness against one of the big issues in New Delhi; drink driving.