One of the challenges of experiential marketing campaigns is to come up with creative ways to solve problems and make people take notice on the message.
Thinking outside the box, Hard Rock Cafe in India came up with this creative insight to raise awareness against one of the big issues in New Delhi; drink driving.
To send their message across, they created a black car cover with a compelling message “drunk driving is as dangerous” and then drove along New Delhi roads causing amazing surprise on drivers.
If you are trying to imagine how it was possible to drive a car fully covered in black, the answer is that they used a special cover of one way see-through material – transparent from inside and opaque from outside – to ensure a completely safe drive during the activity.
Check out the effect of the blind car on the streets of New Delhi. It created some impressive reactions from the public!