One of the challenges of experiential marketing campaigns is to come up with creative ways to solve problems and make people take notice on the message. Thinking outside the box, Hard Rock Cafe in India came up with this creative insight to raise awareness against one of the big issues in New Delhi; drink driving. One of the challenges of experiential marketing campaigns is to come up with creative ways to solve problems and make people take notice on the message. Thinking outside the box, Hard Rock Cafe in India came up with this creative insight to raise awareness against one of the big issues in New Delhi; drink driving.