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Chinese Whisper Art Project is a community based project looking for artists in London to participate in a journey of creative expression and inspiration.
Agency Ogilvy in Colombia came up with an interactive campaign for the famous Mattel board game Pictionary which is a great example of engagement and user experience.
Experiential marketing can be designed to create immersing brand experiences that engage the senses of consumers to identify with the brand on many levels. To mark their campaign ‘Life is for Sharing’, Deutsche Telekom pulled off a experiential event in Barcelona that brought our favourite game app
We are always talking about breaking through the clutter in terms of engaging your audience with creative experiences. Last week we came across this great example of a guerrilla project from a NY-based company called Macro-Sea who developed a new concept of dumpster diving.
Shopping centres are increasingly seen as a good venue for experiential marketing where consumers can actually experience and engage with the brand in an environment where you get more interactions. To promote a limited edition of Tic Tac mints, Ferrero group had challenged experts to create a giant domino
We often find ourselves asking “why would you not employ a specialist to do a specialist’s job?”. With more brands looking to incorporate experiential marketing in to their communications mix, why are they leaving the responsibility with PR or digital agencies? Do they really have the deep level of understanding
Experiential marketing is proving to be one of the best tools to engage and inspire consumers to generate a buzz and create content. V Energy came up with a creative marketing stunt to promote their energy drink in New Zealand.
We had a big hit on our blog recently with a magnificent experiential marketing campaign by Tropicana in Canada where they installed an artificial sun to provide a brighter morning to the small town of Inuvik, which lives without sunrise for several weeks during the winter.
There is a big trend at the moment where brands are exploring the possibilities of using bus stops for creative and engaging experiential activities to capture the attention of waiting passengers. Absolut vodka have stepped up to the plate with this effort in Chicago.
With the summer fast approaching, you may well be considering attending the quintessentially English event “The Stella Artois Tennis Championships” at the Queens Club...or will you?!
A while ago, we featured a cracking TV spot by Budweiser that depicted a giant game of pool on city rooftops. We loved it but just hoped it was real. Budweiser have now come back and delighted us with this little Gem from Argentina!
Consumer engagement is a phrase that is getting a lot of attention at the moment. Obviously there is no better mechanic for engaging consumers than experiential marketing but recently, digital has been throwing its weight behind the idea.
Experiential marketing always involves thinking outside the box and this ambush by Arabian Automobiles is no exception!
Charismatic entrepreneur Levi Roots has announced he is putting on a free concert in London to raise awareness of his product range. The concert, called “Lazy Sunday” will be taking place in Brockwell part on 29th May.
We took a trip to Cannes a few weeks ago to put on a “Soirée Spectaculaire” for TV giants Endemol at the world’s premier media buying festival, MIPCOM. It sounds glamorous but it was all work no play for us ‘Cows as we organised a memorable party that
Experiential marketing is all about generating talkability around your brand and the guys in charge of French railways certainly managed to that with this great experience on the Palais Royal in Paris.
We have featured some great experiential marketing campaigns on this blog and this one followed the trend and certainly brought a smile to our faces!
Hotel chain Radisson Edwardian have found a great use for those controversial QR codes.
We have seen some impressive projections lately but Hyundai takes this one to a next level by hanging a real car off a building and integrating it into a pretty impressive projection show.
If you have ever been to Barcelona, you will probably have been to La Rambla - the 1.2km pedestrian mall in the centre of the city. Popular with both tourists and locals alike, it is full of artists, human statues and other street performers. Sounds pretty hard to stand
Last week, rumours surfaced that Cadbury is rethinking its high-profile flagship Spots v Stripes London 2012 marketing campaign. The reason? Failing to engage its consumers.
Here’s a bit of experiential goodness from the US by one of the ultimate experience-based brands, Red Bull. They asked creative agency Owen and Stork to come up with a memorable, original sampling campaign that would engage consumers and give them something to talk about.
As part of their ‘Fallen Angel’ campaign to launch their new fragrance ‘Excite’ Lynx created an augmented reality experience for commuters at Victoria Station.
Does this tactic work or is it just a new way for ad agencies to maintain marketing spend?
