We have been talking a lot about brands using technology to create digital experiences and give people a story to tell. It may sound a bit retro but this game reminded us so much of the Atari ‘Space Invaders’. It was a classic arcade game in the 80’s. But the coolest thing here is that they used Kinect technology to create this great live experience. We have been talking a lot about brands using technology to create digital experiences and give people a story to tell. It may sound a bit retro but this game reminded us so much of the Atari ‘Space Invaders’. It was a classic arcade game in the 80’s. But the coolest thing here is that they used Kinect technology to create this great live experience.