Celebrating Creativity #43 – Heineken

Heineken interactive mirror Minivegas Studio created a great digital installation to launch Heineken’s new aluminum STR bottle in Milan. The interactive mirror was part of an experiential campaign ‘Light up the Night’ which allow people to create a light art on site with their bodies.

The interactive installation responds to the movements of the audience and anyone who stood in front of the mirror could create their own light draws by using their arms, hands and the bottle itself. Some poses triggered amusing shooting star pattern on the mirror.

The result looks pretty cool and it is a great way for a brand to interact with their consumers!

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