More and more companies are struggling to gain exposure for products and services. With PR agencies looking to craft and communicate your brand’s message effectively, PR stunts are often implemented to attract attention to your brand and gain free media exposure. More and more companies are struggling to gain exposure for products and services. With PR agencies looking to craft and communicate your brand’s message effectively, PR stunts are often implemented to attract attention to your brand and gain free media exposure. 
This little gem from New Zealand is a classic example of how guerrilla marketing can be used to promote your brand without having to put too much effort into the campaign.