Celebrating Creativity #47 – McDonald’s

McDonald's interactive billboard There is a big flow of brands incorporating digital elements into their campaigns to create unique experiences and get consumers engaged with the brand or product.

McDonald’s launched an engaging experiential campaign in Sweden using an interactive billboard controlled by a smartphone.

The outdoor campaign featured a ping-pong game inviting passers-by to use their own mobile phones to control the digital paddle, with no app to be download, making it easy to participate and a fun challenge!

Players could choose their favourite menu items and if they lasted for more than 30 seconds, they won a coupon for a free item at a nearby McDonald’s branch.

It’s certainly a great combination of digital experience with an interactive idea to drive consumers into store!

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