One of the basics of experiential marketing is about how we choose to distribute the information and how we go about telling that story. We know that ideas that spread are more likely to succeed than those that don’t.
To further spread the ideas from the TEDx conference in Buenos Aires, the organisation invited 50 taxi drivers to connect with the locals and share what they learned after listening to six hours of inspiring ideas from TED’s guests speakers.
This innovative approach is an example of word-of-mouth marketing, engaging the chatty drivers to speak with their passengers and act as new influencers by delivering messages in a more personal way. The result: TED’s ideas were spread to 7,000 listeners in a week, seven times more than the conference attendants.
It’s simple, smart and a good example to show that if you inspire people to tell your story, by giving them the knowledge they need to spread the word, anyone can be an influencer depending on the context.
This video gives a great overview of how the Argentinian drivers generated the buzz around TED’s ideas!