In the current marketing environment, the latest developments in technology are becoming more and more recognised, trusted and ultimately implemented into campaigns.
Interactive media is rapidly becoming the next big thing. In London there are currently only 11 transvision screens and 17 nationally. These screens run interactive content, which are 40 seconds in length within a 6 minutes loop. Brands such as Lynx and Heineken have recently used this technology to successfully interact with consumers, but there is an opportunity to reach out to a wider audience across the consumer journey.