People discover new products and services through their social networks and experiences from their friends; this type of communication has a great impact on their consumption decisions!
There have been smiles all round at Hotcow HQ ever since we found out our 2009 Honey Waffles Campaign scooped another honour - this time from the IMC European awards 2010! The silver award in the ‘Event Marketing’ category is now sitting pretty alongside our ISP Gold for the same campaign. In the marketing world mascots are often used as spokespeople for consumer products, to represent the brand and its public identity. Thought to bring good luck, a mascot can be 2D or 3D, live or inanimate and are always eye catching to attract publicity subsequently reaping the goodwill generated from their presence. 
We have won an IMCC award for our Honey Monster campaign!