Experiential marketing is one of the most effective methods to create awareness and grab people’s attention to your message using creativity and custom innovation.
To mark World Water Day, an incredible ambient installation was implemented by Solidarites International, highlighting the dangers of drinking unsafe water. Deploying technological mastermind, a talking waterfall was erected in the Louvre, Paris, displaying powerful, changing words. The twist? The text was solely created from water, the very subject matter of the campaign.
Passers by stared in awe, as millions of water droplets spelt out phrases such as “I kill more people than cancer…AIDS…War”, falling to the ground in front of their eyes.
This poignant campaign was deservedly awarded with a Golden Lion at the 2010 Cannes International Advertising Festival casting light on the creativity and uniqueness of the campaign, as well as the strong promotional message.
Take a look at the campaign video, and Tweet us your thoughts @Hotcow.