Guerrilla marketing tactics can be used to great effect within charity marketing. This innovative experiential campaign for the ‘Casa do Zezinho’ charity implements a powerful message that really caught consumers off guard through a sprinkle of creative ingenuity. Guerrilla marketing tactics can be used to great effect within charity marketing. This innovative experiential campaign for the ‘Casa do Zezinho’ charity implements a powerful message that really caught consumers off guard through a sprinkle of creative ingenuity.