How are brands building challenging experiences to embrace consumers' adventurous side?
How are brands building challenging experiences to embrace consumers' adventurous side?
How are brands building challenging experiences to embrace consumers' adventurous side?
We recently commented on a new trend consisting of brands adapting urban treasure hunts to engage consumers to experience the brand at a new level. This is another example of a treasure hunt style campaign, appealing to consumer’s emotions, encouraging people to embrace a real-life brand experience for a chance to win a car.