Here at Hotcow, we are great advocates of emotional appeals within experiential marketing, and this heart-wrenching campaign from Fundadora Proanimal Chile literally brought tears to the Hotcow office. Here at Hotcow, we are great advocates of emotional appeals within experiential marketing, and this heart-wrenching campaign from Fundadora Proanimal Chile literally brought tears to the Hotcow office. 
Mobile technologies are changing the way people interact with brands and, therefore, understanding how it can affect consumers and the engagement you can create from such platforms is key for a successful marketing activity.
A while ago we discussed the importance of the use of quick response technology in promotional activities. Despite everyone talking about the death of the QR codes, we have come across this great conceptual example of an experiential campaign, which demonstrates the creative potential of QR technology when implemented correctly.