Mobile technologies are changing the way people interact with brands and, therefore, understanding how it can affect consumers and the engagement you can create from such platforms is key for a successful marketing activity.
Mobile technologies are changing the way people interact with brands and, therefore, understanding how it can affect consumers and the engagement you can create from such platforms is key for a successful marketing activity.
Emerging technologies are rapidly reshaping the way consumers interact with brands. While brands are becoming more focused on the customer experience, consumers’ cravings for realness and new experiences ensure that brands are always engaged in continuous innovation.