The role of brands in the frontline of consumerism is changing as consumers are looking for ownership and customisation. Understanding how people use your brand is paramount to steer the direction of your brand’s development and the level of engagement with your consumers.
The role of brands in the frontline of consumerism is changing as consumers are looking for ownership and customisation. Understanding how people use your brand is paramount to steer the direction of your brand’s development and the level of engagement with your consumers.