This poignant experiential campaign in New York encompassed community and teamwork in order to solve the worlds longest and largest equation, plastered on a giant chalkboard in the city. This poignant experiential campaign in New York encompassed community and teamwork in order to solve the worlds longest and largest equation, plastered on a giant chalkboard in the city. 
Consumers are changing the way they listen, research, talk and buy products due to marketing overload, explosion of product choices and from lack of trust. Brands need to work harder than ever to provide the right information and product experiences to enhance the buying decision.