We love a clever use of ambient advertising and this experiential campaign by Proctor and Gamble in Japan is creative and straight to the point!
To promote their Oral-B electric toothbrush, the brand transformed a baggage conveyor belt at Tokyo’s Narita airport in a giant line of teeth. While in the straight lines the teeth looked clean, when running a curve, the hidden plaques would appear.
Although using a QR code on a moving belt may not seem like a great idea, this simple execution really catches people’s attention whilst they are bored waiting for their luggage.
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