Celebrating Creativity #101 – GM

GM Smart Window Here at Hotcow we are always on the look out for innovative ways of using interactive technologies, which blend perfectly with experiential marketing. We love this experiment from GM, integrating smart technologies to create a more interesting road trip experience.

As part of the project Windows of Opportunity, GM created a challenge for researchers and students from the Future Lab at Bezalel Academy of Art and Design in Israel to transform the boring rear windows into interactive touch screens.

The result is an awesome smart window, capable of responding in real time to the car performance and external landscapes. What’s more, people can use different apps in playful way, which makes the passenger experience much more fun!

Check out the demonstration video below and tweet us your thoughts @Hotcow.

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