With the economic downturn having a dramatic impact on consumer spending, the big challenge for brands in 2012 is balancing value for money offers with a greater emphasis on consumer experience.
Consumers are always looking for ways to bond, share and foster a feeling of belonging. They are interested in innovations that simplify their lives. They want more value for money products that suit a broader sense of social and environmental purposes. The secret to successful innovation is developing relevant solutions for consumers’ greatest needs.
A selection of the most appropriate promotional channels and measurement techniques has a cumulative effect on your campaign results and consumer recall, therefore, choosing the right agencies to represent your brand is key.
Emerging technologies are rapidly reshaping the way consumers interact with brands. While brands are becoming more focused on the customer experience, consumers’ cravings for realness and new experiences ensure that brands are always engaged in continuous innovation. 