As people incorporate new technologies into their daily lives and information becomes more readily available and accessible, brands need to understand how to respond accordingly in order to capture value and increase loyalty.
As people incorporate new technologies into their daily lives and information becomes more readily available and accessible, brands need to understand how to respond accordingly in order to capture value and increase loyalty.
By providing instant access to relevant and supportive services, brands can help add everyday value to the lives of their practical, convenience-loving consumers and, ultimately, offer them a lifestyle they will love and value. 
With the economic downturn having a dramatic impact on consumer spending, the big challenge for brands in 2012 is balancing value for money offers with a greater emphasis on consumer experience.