Last month we commented on a brilliant experiential event by Daffy’s in New York showcasing live models standing in the store’s window. Here is another great example of an interactive display window promoted by the flagship store Nordstrom in Seattle.
Nordstrom wanted to create something different for their Spring 2011 Designer collection and wired up with infrared Kinect technology to create an interactive lighting display, which passers by could paint on by using the motion of their hands in front of the glass to write whatever they wanted. Check out the result on the video below!
We love to see how fashion brands are using experiential marketing to engage with their customers and get the attention of passers-by to their shop windows!
If you have spotted any other great example of brands using experiential to drive consumers in-store, we would love to hear from you! Please tweet us @Hotcow.