If you’re one of the squeamish then don’t play the video!
To promote the new movie Contagion in Canada, Warner Bros hired microbiologists and immunologists to create this one of a kind ambient installation consisting of growing bacteria and fungi.
The experiment was set up in two giant Petri dishes installed in an abandoned store-front. The public was invited to witness first-hand the remarkable growing power of natural bacteria inside the billboard, illustrating the name of the movie.
It is a very clever and relevant idea to promote the triller as it brings the movie experience outdoors, but in another way it is kind of disgusting. Have a look at the video below if you are prepared!