Celebrating Creativity #60 – Mini Cooper

Mini Inflatable Car This is one of the coolest promotional items we have seen lately! Mini Cooper has a collection of creative and fun advertising campaigns which are all related to the promotion of the diminutive size of the car, and which can also bring little gems like these lovely floating cars. Although this is not in the point-of-sale yet, it is certainly a great creativity to be celebrated.

Access Agency floated the idea of using inflatable versions of a life-sized Mini convertible designed as a promotional tool for the summer. It looks like the perfect beach accessory. We would love to see it floating around the beaches in the UK!


What’s the best brand promotional item have you experienced lately? Let us know! Tweet us @Hotcow!


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