This is a brilliant video message for the Global Angels charity made through a competition for this years Cannes Young Lions, where 38 teams were challenged to put together a 60 second video in 48 hours, with the objective of creating awareness for children in need.
With the tagline ‘Everyone helps someone nearby, not everyone helps someone far away’, the winning video showcased an undercover actor walking around with bags full of groceries. When he falls with the grocery bags in front of people who were walking by, this quickly shows how many strangers are willing to help a person in need.
It is a powerful video and a great example for an experiential campaign, which shows that sometimes you only need a bit of creativity and energy to make your message seen, heard and talked about. Check out the result below!