QR codes are becoming more useful and important in promotional activities, becoming a new channel of communication that accesses information easily, and provides more content for brands to connect with their consumers.
Europe has been throwing up some great examples of experiential marketing and this is no exception.
Last year fashion brand Diesel ran a campaign in Germany called “Be stupid”. Part of this campaign was the creation of “Facepark”, a real-life version of Facebook that brought the clichés of social media platforms back to real life.
Hotcow are an award winning experiential marketing agency based in London.
We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride.