Sometimes a simple idea can generate the most surprising result; and on many occasions, the investment can be minimal and still have a large impact on promotion.
This guerrilla stunt by the home appliance brand Arno in Brazil is a great example of thinking outside the box to create a simple and efficient experiential campaign.
To communicate the new Arno Turbo Silent Fan as a product of high wind power, the brand installed a fan in operation and placed it in a display at the entrance of an appliance store with the message – “the maximum wind power”. Across the retailer, a parked car was strategically turned sideways – it didn’t resist the wind power!
It’s great to watch how the flipped car got the attention of those who passed by, curious to find out what was going on. Have a look at the video below!