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Are window displays the next generation of online shopping?

By | General, Thought Leadership | No Comments
Ocado Virtual Shopping Window Last week, the online grocer Ocado announced their first pop-up store in London showcasing the “next generation in shopping”, allowing customers to buy from a window display, rather than getting real products from the shelving. This is a similar move to the experiential venture performed by Tesco in South Korea. The technology involves a printed window display with popular items, enabling consumers to scan the barcodes off a wall, add the items to their baskets and book a delivery time.
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