This is a very cool use of 3D printing technology. Grow Interactive agency created an impressive interactive mobile experience to promote the Google Search app via AdMob platform.
As Google is always looking at improving the search experience, the campaign ‘Uncover Your World’ invites users to explore the special features of the app such as searching by using voice, picture, or searching nearby locations.
The whole campaign was moulded and crafted in 3D printing and then captured by using stop motion and photography. By clicking on the ad, a short intro video shows users a view of a highly detailed set of buildings encouraging users to explore the features of the app.
Check out the making-of video below to see how the agency has created this great mobile experience.