Experiential marketing is a proven motivator of creating an emotional engagement with the audience and this campaign by Gatorade is a great example of how a brand can utilise experiential marketing to make their sponsorship activity memorable. Experiential marketing is a proven motivator of creating an emotional engagement with the audience and this campaign by Gatorade is a great example of how a brand can utilise experiential marketing to make their sponsorship activity memorable. 
Sports drink brand Gatorade carried out this great campaign last year that tapped in to the psyche of many middle-aged men by giving a small group the chance to turn the clock back and relive a key sporting moment from their younger years.